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Oliver Buchannon
Mike Austman

Ghostwriter for executives and founders building authority without writing a word.

thought leadership

+4

Why Most Executive Books Gather Dust

Jun 22, 2026

•

3 min read

Why Most Executive Books Gather Dust

Just publishing a book won't cut it. Here's what really makes it effective.

Mike Austman
Mike Austman

business books

+2

Your book tells your story. That's the issue.

Jun 15, 2026

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3 min read

Your book tells your story. That's the issue.

The change that makes books unforgettable instead of forgettable.

Mike Austman
Mike Austman
Why most business books fade fast

Jun 8, 2026

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4 min read

Why most business books fade fast

Founder books stall out before they even launch. Here’s why—and how to make yours stand out.

Mike Austman
Mike Austman

author mindset

+4

Your book should close deals while you sleep

Jun 1, 2026

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4 min read

Your book should close deals while you sleep

Most business books fail miserably. Here’s why — and how yours won’t.

Mike Austman
Mike Austman

thought leadership

+4

Will your book ignite change, or just promote your business?

May 25, 2026

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3 min read

Will your book ignite change, or just promote your business?

Big ideas leave a legacy. Small ones get left behind.

Mike Austman
Mike Austman
Your Competitor Is Posting on LinkedIn. Why Aren’t You?

May 11, 2026

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2 min read

Your Competitor Is Posting on LinkedIn. Why Aren’t You?

The silent advantage of showing up consistently on LinkedIn — and why ignoring it costs you.

Mike Austman
Mike Austman
The High Cost of Staying Silent

May 4, 2026

•

2 min read

The High Cost of Staying Silent

No LinkedIn presence? Here’s what you’re losing without knowing it.

Mike Austman
Mike Austman

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